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By Bruce Swedal

The job of real estate agents is to help individuals purchase or sell their property. The property can extend from a family home all the way to commercial property. The process of becoming an official real estate agent goes well beyond just simply acquiring a mandatory state license. In order to be able to attract clients and keep them an agent has to have great sales skills. It is also beneficial to both the agent and the client if the agent is knowledgeable about inventory, current market trends, the personal finance of the client, and has effective negotiation techniques. For a real estate agent to be able to last their first year in the business they must also have a lot of discipline, be very organized, know how to manage their time, be able to prioritize, be a good listener, exercise patience, and have fortitude.

The exam that individuals have to take in order to become a real estate agent lasts about 2 hours and can only be taken by individuals who are 18 years old or older. Some states may also require that individuals take all of the coursework relating to the principled of real estate before they are allowed to take the exam. The coursework can be taken online or at an accredited institution. The main focus of the classes will be on the principles of the business, the practice of real estate, escrow, and finance. After an individual has passed the licensing exam depending on what state they reside in they may be required to submit to fingerprinting and a background check. Real estate licenses have to be renewed every 2 to 4 years which will force agents to do continued education and pay a fee for the renewal of the license. A majority of the real estate agents feel as if having a business degree or a marketing degree gives them a better advantage than those that do not.

Real estate agents operate as independent contractors. At the end of each successful sale the agent is given commission. Licensed real estate agents have to work under a broker who will be responsible for supervising their activities as well as paying them their share of a commission on each property that they close. Real estate brokers will specialize in different types of properties such as luxury homes. New comers to the real estate world who have just recently obtained their license should interview with different brokerages as well as talk to different agents at the brokerages that they interview with in order to find the one that best fits them.

In order to attract new client’s daily real estate agents should learn how to prospect in an effective manner. Some of the techniques used in order to effectively prospect is to cold call, knock on doors, use direct mail and contact consumers constantly.

The job of an agent is to negotiate sales once their clients have decided that they want to purchase a specific piece of property. The individual who will be purchasing the property will be helped through the entire process by the real estate agent. Effective and successful agents will make follow ups with their clients in order to ensure that they are still satisfied with their purchase; this may also help an agent generate new business through referrals.

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